Why Minimalist Designs work well for Product Sales Websites
Web design is all about appealing to your customer’s eye and drawing them back again and again to your site. In e-commerce web design your ultimate goal is getting your product purchased. A well thought out and appealing design will keep your viewer engaged, while adding to the credibility of your product and site as a whole.
Minimalist web design is an up and coming trend in e-commerce sites. It allows for focus solely on the product and eliminates any clutter that might distract the viewer. Minimalist design allows the product to become the focal point of the site. By breaking a design down to the bare essentials, you can produce a clean, but very functional site. A good minimalist design knows how to use white space, create balance and contrast, and acutely focus the content. These types of designs guide the viewer’s eye not to flashy ephemeral web trends, but to the clear cut star of the site, the product.
Companies sometimes shy away from minimalist designs in fear they look unfinished or too simple. If done right minimalist designs can be quite beautiful, classic and engaging.
When it comes to web design and minimalism, remember “less is more” and sometimes less can bring you more…revenue.