Content Creation for the WebCreating content for the web used to be as simple as reformatting data sheets or sales brochures and posting them along with some pretty pictures of your products. Now, more than ever, companies realize they must use the web as a sales and marketing machine to generate awareness and drive revenue.
Content for Organic Search
Web content must be fresh, appropriate and compelling not only to your customers and prospects, but also to the dozens of web crawlers and search engines out there. These crawlers continually roam the web and rank sites by content, structure and cohesiveness to determine where each site will appear in search results. This is called Organic Search. The more appropriate your content, the higher up you will appear in the results and the more likely you are to get that ever-coveted click and conversion.
Content for Search Marketing
Search Marketing or Pay Per Click (PPC) marketing is a completely different animal, and the content you create for these campaigns is critical to their success. From the keywords you select to the text ads you use and the landing pages you create, your content must be relevant and consistent or you will be throwing money out the window.
With decades of copyrighting, web content and search marketing experience, Magiclamp Networks can help you create compelling content for your website. From bull-blown websites and comprehensive content refreshes to promotional landing pages and copy for all your SEM programs, Magiclamp Networks will help you stand out in the crowd.