| Anderson ECD is a multi-franchised distributor specializing in Quartz Crystals, Oscillators and Resonators. Founded in 1995, Anderson ECD recognized the need for reliable technical knowledge and precise engineering support in the high-tech electronics industry. They keep an extensive inventory of products in Northern California's Silicon Valley. Anderson ECD needed a website where they could create an Internet presence and manage over 8,000 high-tech electronics products to sell online.
MagicLamp Networks launched www.andersonecd.com on June 30, 2008. The Magiclamp team designed a complex, yet easy-to-use eCommerce website that allows Anderson ECD's customers to search over 8,000 products. The Magic Shopping System was implemented, with its user-friendly web catalog, shopping cart, and checkout system. As with all Magiclamp web applications, the Magic Shopping System has an easy-to-use web administration site that allows Anderson ECD to add new products, and to update pricing, descriptions, and product details on all 8,000+ of their existing products.
Even though Anderson ECD's website sells thousands of high-tech products, Magiclamp's Magic Shopping System allows for a straightforward shopping experience. Customers can search by Part Number, browse Top Part Numbers, and even search by Manufacturer. The products are then organized in alphabetical order, and include clear product information.
With www.andersonecd.com, Magiclamp customized their Content Management System so that the Magic Shopping System is integrated with a UNIX warehouse and DiSTI database. This allows Anderson ECD to accurately manage their extensive inventory and keep their systems aligned. Magiclamp was able to design a website that includes the complex information that Anderson ECD needs, as well as convenient navigation for their customers. |
