| Lauren Wolf Jewelry is an eCommerce website featuring the bold, unique work of Lauren Wolf. Lauren's high-end jewelry designs are influenced by coastal Mexico, where she studied jewelry design, and Brooklyn, New York, where she currently creates her pieces. Lauren Wolf's collections include necklaces, earrings, bracelets and rings, which have been featured on the covers of Cosmopolitan and high fashion magazines. Lauren Wolf wanted a website where she could showcase her elegant and organic designs, sell her jewelry, and connect with her customers.
MagicLamp Networks first converted Lauren Wolf Jewelry's website from a 100% Flash site to HTML/CSS. Since Flash typically lowers the usability of a website, it was distracting attention from the core objectives of LaurenWolfJewelry.com. After the conversion to HTML, MagicLamp Networks implemented the Magic Shopping System, which provided key eCommerce solutions to make shopping fast and easy. Customers can easily search by jewelry type, scroll through clear images of the jewelry, and add items to their Shopping Cart. MagicLamp launched the improved website on October 6, 2008.
Along with implementing the Magic Shopping System, MagicLamp incorporated a fully integrated Content Management System. The CMS allows for easy site administration and product management, with which Lauren Wolf Jewelry can update images and add content instantly. With the integrated CMS, Lauren Wolf also maintains an up-to-date Press page and adds upcoming trunk shows to her Events page. Lauren Wolf Jewelry is able to connect with her customers by maintaining a current profile of her products and business. |
