Marketing Technology Expertise for ABM and RevOps in HubSpot

Who We Are

At our core, we’re not just HubSpot implementers — we’re operators. We combine the discipline of RevOps with the precision of ABM to turn HubSpot into the heartbeat of our clients’ growth engine.

As marketing Technologists with a preference for HubSpot and the capabilities to code, clean data and see the bigger picture, the value we provide to our clients is seen in working HubSpot instances with revenue dashboards that map activity and spend to closed-won deals.

What Kinds of Companies We Work With

We partner with SMB B2B companies that are serious about driving revenue growth through organizational alignment. The firms we serve usually share three traits:

  • Complex buying cycles with multiple personas
  • Need for alignment across Marketing, Sales, CS to close deals
  • 6 figure LTV or 5 figure ARR for closed won deals

Whether it’s a scrappy SaaS company building scalable processes or a mid-market manufacturer evolving into digital-first selling, our work ensures HubSpot supports the bottom line with attributable revenue growth.

How We Provide Value

MagicLamp will make your life easier by having answers to those tough questions you may be asked by your B2B prospects or existing accounts:

Why You Would Refer Us

Our approach is different because it’s built on five non-negotiables:

In a nutshell, we operationalize HubSpot.

Our Approach to Account-Based Marketing with HubSpot

ABM success requires more than contact data and email blasts. We leverage HubSpot’s flexibility while solving the common gaps that stall most ABM programs.

  • Campaigns adapt weekly from intent data
  • Nurtures focus tightly on industries/personas
  • Segmentation aligned to ICP definitions
  • Intent signals triangulated from multiple sources
  • Duplicate or messy data triaged for cleaner targeting
  • Human actions are never wasted on ghosts or noise

MagicLamp Implements Revenue Operations (RevOps) with HubSpot

RevOps is about making the entire funnel visible, aligned, and actionable. We don’t just configure HubSpot — we operationalize it.

  • Funnels track Companies through the Buyer’s Journey to Advocate
  • Behavioral triggers surface engaged accounts
  • Data structured and audited by people who understand data
  • UTM rigor makes attribution actually work across all channels
  • Reports reflect engagement at an account level, not aggregate or prospect

It All Starts with Clean Data

No matter how good a company’s strategy, dirty data breaks HubSpot. We fix this before anything else.

  • Well understood ICP and Persona definitions
  • DBAs ensure structured, accurate data models and data
  • Duplicate records cleaned intelligently
  • Missing associations automatically resolved

With this foundation, everything else in HubSpot — scoring, reporting, nurturing — finally works.

We cleaned up a 10+ year old HubSpot instance, including industry and revenue data at the Company level to drive Target Account usage. Now, automations create tasks to get new contacts when no current contacts exist, schedule follow-up phone calls from SDRs and report on the growth of the database filtered to just Target Accounts.

Intent Platforms: Before the Form Fill

Most ABM programs start at the form fill. We go further by integrating multiple intent platforms directly into HubSpot.

  • Signals captured as Target Account website visits
  • Prioritizes engagement without wasting sales time
  • Integrated into account scoring
  • Triangulated with multiple sources for expanded coverage

Marketing and Sales sees who’s in-market before competitors do.

We have been able to show that triangulated intent data is more reliable and more accurate than a single source. We regularly see booked meetings with Target Accounts that can be traced to utilization of intent data.

Segmentation: Organize Around Companies, Not Prospects

Personalization without proper segmentation is just noise to prospects at companies we want as customers. Our approach to segmentation ensures the right people get the right messages.

  • ICP-aligned contact and company data
  • Persona & Buying Role definitions mapped in HubSpot
  • Segments reinforce clean imports and intent data
  • Campaigns matched to verticals, industries, and personas

We build sophisticated workflows for identifying Target Accounts, which use a combination of automation and human-verification to ensure accurate, trusted Target Account statuses. More workflows then classify Persona and Buying Role to allow companies to get the most out of the Target Accounts screens.

Dashboards: Useful for Day-to-Day

We treat dashboards as decision-making tools, not decoration, by building screens that are used by everyone in RevOps to make strategic decisions on which accounts to focus their efforts on day-to-day basis.

  • Dashboards built for daily activities
  • Reports show progress, not vanity
  • Metrics aligned to ABM & RevOps priorities
  • Executive views roll up simply

Our dashboards help highlight specific accounts and contacts that Sales have had past relationships with, are dying on the vine, and so that a human can reconnect and move them down the funnel.