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Advertise, Promote and Market Your Business or Website

Here is our compiled checklist from the book titled "Advertise, Promote and Market Your Business or Website" by Bruce C. Brown:

Ten Steps To A Profitable ECommerce Site

  1. List your goals and ideas

  2. Review your products and services

  3. Compare against competition

  4. Determine your target market

  5. Set a budget for your website

  6. Determine your unique selling proposition

  7. Create a marketing plan

  8. Develop a site structure

  9. Get all your services together

  10. Launch your site

Mistakes To Avoid

  1. Home page is unfocused or does not communicate quickly

  2. Pop-ups, splash pages, and flash advertising

  3. Poor navigation

  4. A website equals a marketing plan or promotions strategy

  5. Failure to attain online relevance and not update content

  6. Too many text effects

  7. Too many graphics

  8. Use Microsoft themes or other off-the-shelf templates

  9. Using a frames based site

  10. Ignoring search engines


  1. Search engines

  2. Pay-per-click

  3. Keywords and meta tags

  4. Affiliate Programs

  5. Banner Ads

Repeat Customers / Customer Retention Online

  1. Coupons for Repeat Customers

  2. Contests for Existing Customers

  3. Newsletters

  4. Chat Room for Existing Customers

  5. Discussion Groups, Forums, or Message Boards

Top Three Reasons for Going Online

  1. Want or need information

  2. Want to make a purchase or donation

  3. Want to be entertained

Non-Traditional Types of Web Advertising

  1. Advertorials

  2. Advertainments

  3. Customer Loyalty (Ladder of Loyalty)

Five Ways to Improve Online Marketing

  1. Site Design

  2. Honesty

  3. Customer Incentive

  4. Domain Name

  5. Testimonials

Increasing Website Traffic

  1. What's New Page or New Products Page

  2. Promotions program - free or trial products, coupons

  3. Contests

  4. Content-relevant professional articles, news events, press releases

  5. Viral marketing

  6. Signatures in Emails

  7. Affiliate marketing

  8. Include URL on all printed/electronic collateral

  9. Free search feature

  10. Win some awards

Benefits of Database Marketing

  1. Reach new customers and encourage them to try your products and services

  2. Reach existing customers and send them timely information

  3. Increased profits through personalization

  4. Increased satisfaction with existing customers that reinforces your relationship

  5. Increased potential referrals through satisfied customers

  6. Reduced marketing expenses through automation

Types of data in Database Marketing

  1. Contact information

  2. Lead information

  3. Sales information

  4. Service after the sale information

  5. Forecast information

Building A Marketing Database Plan

  1. Analyze your database

  2. Define assumptions about your market and demographics

  3. Plan your offers based on above analysis

  4. Continue to build your database

Why Choose MagicLamp Networks?

Results-Driven. Focused on Your Success.

We know that your website is a financial asset to your business. We're here to help you reach your business goals and get you the highest possible return on your investment. Our clients' ROI is how we measure our success.

Business-Specific Design.

We help you assess your business needs quickly and accurately, identify what sets you apart from the pack, and communicate it in ways that make clients listen. Because we build sites from the ground up, we can give you the most effective custom tools for marketing your specific products or services.

Complete End-to-End Services.

Don't have your own designer? Not sure how to word your mission statement? No problem. Whether it's branding, copywriting, or full-service technical support, MagicLamp provides everything you need to build a complete web presence.

Online Marketing Expertise.

We use current "white hat" SEO practices to push your site high up in search result ratings so you see traffic rolling in as quickly as possible.

Over 20 Years Of Client Partnerships.

We’ve been making websites since the internet was young. We build long-term relationships with our clients based on results. Many of our current partners have trusted us with their online success for over 5 years.

Websites that Work the Way You Do.

Our sites work the way you do, not the other way around. There's no need to change the way you already do business when you choose Magic Lamp. We’ll make sure your website complements your workflow without complicating it.