Web Design for eCommerce

Successful eCommerce means getting all the details right from beginning to end. The truth is, almost anyone can build a cart checkout system. Is it going to work right? Is it going to have robust functionality? Is it going to satisfy your customers? These are questions you might not know you need to ask, but with your eCommerce Web Designer MagicLamp, you can trust the answers will be yes.

All eCommerce clients want to make money. As your estore web site designer, we know how to create sites that maximize your online potential and your profits. We will offer you guidance and expertise on everything from designing product detail pages that persuade users to click the add to cart button to speeding up order fulfillment systems, boosting customer satisfaction and repeat business. It’s typical for our clients to see a 30-50% increase in profits within the first year of partnering with us as their eStore Web Designer.

We don’t just build eCommerce sites, deliver them, and walk away. We support you through every stage of your business’s development by building, refining and sometimes even revolutionizing your online purchasing systems. Using tools like faceted classification, adaptable merchandising, individualized content management systems, and from-the-ground-up design, we give our clients business-specialized site control that you simply won’t find in generic web packages. Whatever you need for your business to run smoothly, we can do it.
We also offer complete post-launch support. Answers about the site after it’s up and running are just a phone call away.

eCommerce projects take time to complete— more complex sites can require six months to a year of steady development. If your developer isn’t committed to constant progress, your site is not going to happen. Perseverance is essential for eCommerce development, and MagicLamp’s team has the experience and endurance to see your site finished the right way, no matter how much work all of the elements require.

Some of the things we can do for your eCommerce website:

Build Your Traffic

  • Search engine optimization (SEO): Make your site appear high in search results like Google’s.
  • Integrate your products with social media like Facebook, Twitter, Tumblr, and Pinterest.
  • Integrate Google Maps and Google Directions for retail locations.

Integrate Essential Features

  • Fully customizable layouts.
  • Mobile device optimization.
  • HTML5 for the best speed and responsivity.
  • Direct-to-device digital product downloads.
  • Live Chat for responsive customer service.
  • Real-time UPS and FedEx shipping quotes.
  • Secure credit card processing.

Simplify Your Workload

  • Include an easy site management system and train you and your staff to use it.
  • Design product pages so that you can edit them directly, with simplified input forms to reduce errors.
  • Fully integrate your current POS and inventory systems, with up-to-the-minute updates.
  • Provide an inventory manager for easy access to pricing and descriptions.
  • Report metrics via Google AdWords with conversion tracking and funnels.
  • Provide continuing technical support for site issues and questions.

Make Shipping Easy

  • Order fulfillment management with individualized order statuses for special notes and instructions.
  • Customizable automated order confirmations and tracked shipping notifications.
  • Branded invoices or packing slips with return policies.

Have you ever visited an eCommerce website that seemed off somehow? It may have had good items at attractive prices, but you went to a different site because something about it gave off the wrong impression. Ask yourself what it was that put you off. Did you check the SSL security certificate? Was there something suspicious about the URL? Or was it simply that the site looked cheaply made, not up to professional standards? Chances are it was just the appearance of the website that sent you looking elsewhere.

Almost everything we do today has been redesigned to suit the convenience of digital communications. Business is no exception, and almost every industry has been globalized. The way we do business today is so different from the way it was done just 16 years ago- that 16 years seems like a very long time. It isn’t. Once it was unimaginable that so many goods and services would be purchased via a computer screen from home. Today, it is the norm for almost everything except food- and that is changing too.

These days, practically anonymous vendors negotiate with practically anonymous customers in a sterile virtual market where the only things that meet are desire and credit.

Electronic commerce, or eCommerce means doing business through the world wide web. We shop, trade, invest, sell and download software and content- all via the Internet. Some of the greatest influences of online business have been eBay, Amazon and the like- and many businesses that have their own sites and physical shops have a presence on these websites. Amazon is a great example of the kind of success that is possible with exposure to a world wide market- and it could be argued that they alone have made competing online a necessity for nearly all industries.

Ask any marketing professional how to improve sales and they will ask you what you are doing to engage the online market. Do you have a professional looking, well functioning website? Are you managing your SEO actively and are you leveraging social media?

Quality eCommerce web design uses simple and easy to understand flow charts that skillfully, and quickly funnel customers to the desired purchase point with as little dilly-dally as possible. They integrate the latest software and tech to make purchases easy- like streamlined credit card processing and virtual shopping carts.

Successful eCommerce website designs incorporate security features that protect users from identity theft and protect the vendor from fraudulent purchases, like security certificates for example.

A high-quality eCommerce web design is, by itself, one of the best advertisements for a brand, product or service that a company could have. No one wants to use a badly constructed website, even if the products and services it contains are of a high-quality. Likewise, no one wants to conduct business through a site that can’t complete purchases for no other reason than it has failed to incorporate a secure system of payment.

Even worse than this, from the merchant’s point of view, is having a website that is unattractive to users. Websites with too much clutter will drive customers away to find a site that is easier to navigate.

The best eCommerce web designs have made it possible for the Internet to become a global marketplace for nearly every industry in the existence. What’s astonishing about it is its global scope, which is a great benefit to business owners as well as to customers. The universal availability for anyone to globalize a business makes eCommerce easy to embrace.

Excellent eCommerce web design is crucial to the conductivity of eCommerce. Business owners who do not have the ability to make their own websites are better off hiring an agency who can do the job. It is, after all, your business, and “atmosphere” matters.

eCommerce websites have advanced by leaps and bounds in the last decade, with most people who surf the web regularly having shopped online at least once in the last five years. There were many concerns in the beginning surrounding the safety of online merchants, and though there are still occurrences of digital security breaches, most people today shop online with confidence. With this upsurge of consumer confidence, there has been a sharp rise in competition between online merchants. Thus, there is a great need for owners of eCommerce stores to construct their websites in a way that is appealing to the people who visit them and that encourages them to move through to purchase smoothly and without engaging in the hard sell.

Naturally keeping prices competitive is important to the popularity of a business website, and will go a long way to help with word-of-mouth advertising. Still, simplicity, good design, function, aesthetics and demonstrable safety features are critical measures that will either make or break your ability to attract unique views and to retain your core support base.

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