The HTML’ers Guide to Regular Expressions
The HTML’ers Guide to Regular Expressions Part 1: Cleaning Up Content Over the years, I’ve written 1000’s of lines of original code, in many languages. Somehow, I missed the chapter on Regular Expression (RegEx), which are pretty scary even for a programmer type, but recently I was forced to learn RegEx to deal with faulty … Read more…
Conversion Rates & Web Advertising
Introduction I saw this article, in the news, which is about a company suing Google, Overture, and others over click-fraud. In the article, the company states “Lane’s said ads are often clicked only to generate a bigger bill for advertisers, not by someone truly seeking more information.” One could come to that conclusion when running … Read more…
Suspect SEO Partners (was SEO Scam)
In this day and age, everyone is trying to figure out how to get their website more visibility. Of course, obtaining position #1 for all of your key words/phrases seems like the Holy Grail. Some one calls you up, asks you if you have good standings for all of your phrases, and when you answer … Read more…
Don’t use email addresses for logins!
Why?From a discussion on Slashdot:pros for using email as login:1. guaranteed unique, though you’d be a fool to not have check.2. users forget it slightly less3. you have to send verification/password anywaycons for using email as login:1. What if a user has more than one email address?2. Email addresses make reasonable unique keys, but slow … Read more…
Why Hit Counters Are Misleading
A client designer recently requested that we put a site counter on one of their customer’s websites. I asked why the customer didn’t just use the web server logs with a web analytics tool to see what the traffic for the site was. The answer was first, no one had access to the raw log … Read more…
301 Redirects on IIS using ASP
If you are reading posts about “Google’s Duplicate Content Penalty” in reference to sites that your site could be reached at www.mydomain.com and mydomain.com, with the common remedy of using a 301-redirect, but run your site on IIS, this article is for you. The 301 code cited was undoubtedly Apache-targeted, in the form of a … Read more…
Why Usability Effects The Bottom Line
It is important to understand that the core strategy for most websites can be summarized as a formula, whereVisitors * Conversion Percentage * Order Price = RevenueThis could be translated to sites that are intended to produce leads.Usability dramatically effects the conversion percentage of a site. Therefore, proper planning and design of the navigation and … Read more…
Vol 4: Turning Traffic into Dollars
In the previous articles addressing Search Engine Optimization and Web Advertising Campaigns (CPC Campaigns), we discussed overall strategies for bringing traffic to your website and a step-by-step list on how to get your site ready for search engines. In this article, we look at something just as important: understanding if your site is ready for … Read more…