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Why Usability Effects The Bottom Line

It is important to understand that the core strategy for most websites can be summarized as a formula, where

Visitors * Conversion Percentage * Order Price = Revenue

This could be translated to sites that are intended to produce leads.

Usability dramatically effects the conversion percentage of a site. Therefore, proper planning and design of the navigation and usage models are important to the bottom line of a website.

Consider the following example:
A designer decides to be “bleeding edge” and put all of the menus for navigation of the web site under a single, unlabled, dot. Visitors come to the site, can’t find anything, and leave. Never make your visitor have to learn how to navigate your website.

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Articles and Reviews
  • Science Fiction or Science Future? Web Design Meets Mobile Tech
  • The Future is Mobile: Which Kind of Responsive is Right for You?
  • Graphic Possibilities With Open Source Web Fonts.
  • Faceted Classification Part 3: The Power to Merchandise
  • Faceted Classification Part 2: Doing It Right
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