The Importance of Visitor Conversion
In this article, we look at understanding if your site is ready for paid advertising and CPC campaigns. A common tactic to address slow web sales is to pay for advertising on various web networks (Google or Overture being the most pervasive). This, however, may not be the right “first thing” to actually do. To … Read more…
E-Commerce Ideas
Ideas for E-Commerce Product Sales Sites Customer Expectations If you have all of the inventory physically in-stock, designate it as such. Backed up by a garuntee that the item(s) will be in the hands of the shipping carrier within one business day or less, and your visitors a lot about how you run … Read more…
eCommerce Conversion Checklist
When looking at your current website or considering a plan for a new website, there are many site behaviors, features, or potential visitor actions that effect conversion rates. The following checklist is a summary of features or additions that you should consider. Note that this is beyond the basic list of must-have’s for any shopping … Read more…
Conversion Rates & Web Advertising
Introduction I saw this article, in the news, which is about a company suing Google, Overture, and others over click-fraud. In the article, the company states “Lane’s said ads are often clicked only to generate a bigger bill for advertisers, not by someone truly seeking more information.” One could come to that conclusion when running … Read more…
Why Usability Effects The Bottom Line
It is important to understand that the core strategy for most websites can be summarized as a formula, whereVisitors * Conversion Percentage * Order Price = RevenueThis could be translated to sites that are intended to produce leads.Usability dramatically effects the conversion percentage of a site. Therefore, proper planning and design of the navigation and … Read more…
Vol 4: Turning Traffic into Dollars
In the previous articles addressing Search Engine Optimization and Web Advertising Campaigns (CPC Campaigns), we discussed overall strategies for bringing traffic to your website and a step-by-step list on how to get your site ready for search engines. In this article, we look at something just as important: understanding if your site is ready for … Read more…