Skip to content
  • Digital Marketing
    • Content Marketing
    • Copywriting
    • Email Marketing
    • SEO – Search Engine Optimization
    • eCommerce
    • Web Design
    • Web Development
  • Demand Generation
  • About
Menu
  • Digital Marketing
    • Content Marketing
    • Copywriting
    • Email Marketing
    • SEO – Search Engine Optimization
    • eCommerce
    • Web Design
    • Web Development
  • Demand Generation
  • About
Contact
Web Design and Web Development | MagicLamp
  • Digital Marketing
    • SEO – Search Engine Optimization
    • Content Marketing
    • Copywriting
    • Email Marketing
    • eCommerce
      • eCommerce Web Design
      • eCommerce Web Development
      • Benefits of a Professional eCommerce Web Developer
    • Web Design
      • Mobile & Tablet Web Design
      • Web Design for eCommerce
      • Web Design for Lead Conversion
    • Web Development
      • Web Development for eCommerce
      • WooCommerce and WordPress
      • WooCommerce Web Development and Customization
      • WordPress Experts
  • Demand Generation
  • About
    • Webmail
    • Portfolio
    • Blog
    • Web Development Staff
    • Web & Internet Infrastructure
    • Call Us @ 877 923 4678
  • Contact

eCommerce Conversion Checklist

When looking at your current website or considering a plan for a new website, there are many site behaviors, features, or potential visitor actions that effect conversion rates. The following checklist is a summary of features or additions that you should consider. Note that this is beyond the basic list of must-have’s for any shopping system.
 

    1. Shopping Cart Life Span: How soon does your shopping cart expire for anonymous users? More than a few shopping systems use Session variables for tracking cart items, and expire within hours, especially for users behind prozies that change IP addresses often, thus rendering the current Session invalid (think AOL). Several studies point to the fact that customers will wait as long as 4 days before deciding to buy, and if the item they were looking at is still in their shopping cart, you just saved them several steps and increased the possibility of conversion substantially.

 

    1. Solid and Flexible Product Navigation: this is a subject that could go on for ever. Our recommendation is that you look at new ways to extend product and site navigation based on current user actions and possibly experiments you run with users. If you don’t currently have a search feature, ask some users whether it would be a substantial gain to have one. Look at different ways to categorize product and build new filters. Then look at how they get used, and make further changes based on those results. You may end of up with something that not only makes it easier for your customers to find the products they are looking for, but a significant differentiation over your competition.

 

    1. Product Shots: Starting out with great product shots is always nice, but it doesn’t always happen for a variety of reasons. Think about getting or taking better pictures, as well as optimizing old and new pictures for the best display and fastest download. Batch converters get better over time, and you may find that you can keep high quality while reducing file sizes by 50% or more.

 

    1. Clear & Concise: Make sure your policies regarding Shipping, Returns, Conditions, and Terms are readily available and clear to customers. Make it easy for potential customers to do business with you by providing steps and contact point (phone, email, or online forms) for dealing with different situations (ordering offline, exchanging a products, et al).

 

    1. Clear & Concise Part 2: Product descriptions can be a wealth of information for your customers about your product. It also has the added benefit of helping you with Search Engine Optimization. New products should not necessarily get all of the copy-writing time. Consider re-working existing product descriptions that are top sellers too. Never skimp here. Hire someone if that is how it will get done.

 

    1. Advanced Product Configurations: If your products are amenable to add-ons or modifications, consider building specialized forms for those products in the product detail page. This could be a new source of revenue, and will likely increase your per-order averages.

 

  1. Product matching: in apparel, jewelry, and other specific types of product sales websites, offering a generalized “recommended products” in the lower part of the product detail page is often not enough. Consider setting up specific matches, for example, this pair of earrings goes well with that necklace. Think of it as the editorial content of the site that customers will appreciate, because you have taken the time to not only know your product, but give them direct guidance on what goes with what. If you don’t think this applies to you, think about it and see if there is something similar you can offer for your products, as it yet another way to increase per-order averages.
Tags
Adaptive Design (1) Awards (1) CRM (1) Cross-indexed merchandising (1) Custom CMS (1) Customer Expectations (1) Customer Service (1) Custom Theme (2) Digital Marketing (7) Faceted Classification (3) Graphics (3) HTML (1) IIS (1) Internet Explorer (1) Locator Integration (1) Magic Shopping Cart (1) Merchandising (1) Minimalist Design (3) Mobile Optimization (3) Online Credibility (1) PayPal (1) Programming (1) Responsive Design (3) Security (2) SEO (4) Social Media Integration (1) Spam (1) Tags (1) Usability (4) Visitor Conversion (6) Visual Appeal (3) Web Development (10) Web Fonts (1) WooCommerce (1)
Articles and Reviews
  • Science Fiction or Science Future? Web Design Meets Mobile Tech
  • The Future is Mobile: Which Kind of Responsive is Right for You?
  • Graphic Possibilities With Open Source Web Fonts.
  • Faceted Classification Part 3: The Power to Merchandise
  • Faceted Classification Part 2: Doing It Right
Ready to talk to us?

We are an account based marketing agency.

Twitter Facebook-f Linkedin

Digital Marketing

  • Demand Generation
  • Search Engine Optimization
  • Content Marketing
  • Copywriting & Messaging
  • Email Marketing

Websites

  • Web Design
  • Web Development
  • eCommerce
  • Mobile Design
  • Woocommerce

About

  • Portfolio
  • Staff
  • Blog
  • Infrastructure
  • Contact

©2022 MagicLamp Inc. -- All rights reserved

Made with ❤ by Elementor

Posting....
Scroll back to top
We use information collected through cookies and similar technologies to improve your experience on our site, analyse how you use it and for marketing purposes.
Privacy Policy

Your privacy settings

We and our partners use information collected through cookies and similar technologies to improve your experience on our site, analyse how you use it and for marketing purposes. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. In some cases, data obtained from cookies is shared with third parties for analytics or marketing reasons. You can exercise your right to opt-out of that sharing at any time by disabling cookies.
Privacy Policy
Allow all

Manage Consent Preferences

Necessary
Always ON
These cookies and scripts are necessary for the website to function and cannot be switched off. Theyare usually only set in response to actions made by you which amount to a request for services, suchas setting your privacy preferences, logging in or filling in forms. You can set your browser to block oralert you about these cookies, but some parts of the site will not then work. These cookies do notstore any personally identifiable information.
Analytics
These cookies and scripts allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies and scripts, we will not know when you have visited our site.
Embedded Videos
These cookies and scripts may be set through our site by external video hosting services likeYouTube or Vimeo. They may be used to deliver video content on our website. It’s possible for the video provider to build a profile of your interests and show you relevant adverts on this or other websites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies or scripts it is possible that embedded video will not function as expected.
Marketing
These cookies and scripts may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies and scripts, you will experience less targeted advertising.
Confirm my choices Allow all
Verified by ConsentMagic