SEO – Search Engine Optimization

Ranking your site high in searches is a big part of getting the results you want. Most people never read past the first 5 search results, let alone click past the first page. If you don’t make the top 10, your site may as well not exist to most users. Rating high in searches for your relevant keywords is absolutely essential to online survival today, and getting those high rankings is never just an accident.

What is Search Engine Optimization?

SEO involves fine-tuning your site’s content so it gets ranked higher and searched more thoroughly. We will design your site structure, titles, meta-data, content, and links in specific ways that make it easy for Google to recognize your site as relevant and important to users.

Some of the ways we do this:

  • Conducting keyword research and analysis.
  • Maintaining a site that’s relevant to your visitors’ needs.
  • Creating and publishing excellent content.
  • Link building to improve link popularity.
  • Using social media links on sites like Facebook and Twitter.
  • Improving your site’s navigation to provide a great user experience.

“The engines have no inherent gauge of quality and no potential way to discover fantastic pieces of content on the web. Only humans have this
power- to discover, react, comment, and link to. Thus, great
content cannot simply be created- it must be shared and
talked about. Search engines do a great job of promoting
high quality content on websites that have already become popular, but
they cannot generate this popularity. This is a task that demands
talented internet marketers.”

How Do Search Engines Work?

Search engines use robots to index or “crawl” your site pages, reading and storing certain information they use to determine, through a series of digital algorithms, how relevant it is to particular search queries.

The search engines will rate your site according to traits that humans typically find valuable. The key to high search ranking is creating a site that’s relevant and useful to real people, while using strategic word placement, high-quality content, clear link structures, and other coding and formatting elements that the engines can understand. MagicLamp can provide complete search optimization for your site, from creating excellent content to researching your best keywords. We recommend SEO for everyone who wants their site to get noticed and see bigger sales numbers. We take the time to identify the specific strategies that will be most effective for your particular business.

MagicLamp uses high-value, low-risk, “White Hat” SEO techniques that you can build on for the long term, bumping up your site’s traffic the right way.

Keyword Selection

Digital Marketing is about bringing traffic in. And not just any traffic, but the right traffic. The people who are looking for your business, sometimes without even knowing it yet. The visitors you want most are the ones are clicking on their search buttons right now, looking for someone who does exactly what you do, exactly the way you do it. Which words do people search on when they want someone just like you? We can help you find out with our keyword selection and analysis tools.

A big part of SEO is picking the right keywords to pursue- keywords that searchers actually type in when they’re looking for your type of business. Many times people don’t know what the right terms for their business are.

Which words do people search with
when they want someone just like you?

We can help you find out with our keyword selection and analysis tools.

We learned the value of keyword selection ourselves back when MagicLamp first started in the San Francisco Bay area. We optimized our site for search terms like “San Francisco Web Design,” “San Jose Web Design,” and “Berkeley Web Design,” covering the names of all major nearby cities. We got onto page one of Google and then into position number one for those searches, but strangely, we weren’t getting many leads from them. After some in-depth keyword analysis, we found out that clients were searching on the term “Bay Area Web Design,” instead of all the individual city names we had worked to include! This actually made a lot of sense, considering the Bay Area is regional, much like the DFW Metroplex. Clients don’t necessarily care if the business is in their particular town, they search by the region’s name instead. Once we realized our mistake, we re-optimized the site for “Bay Area” and bingo, we saw traffic light up immediately. Leads started coming in, we gained partnerships with large clients like NBC, and our business took off, just because of a small change in our search terms. It turns out that this isn’t an uncommon oversight for web businesses!

Today, MagicLamp uses a network of powerful research tools to make sure you’re pursuing the most relevant terms for your company, so you can get the most out of your SEO practices.

Our Search Engine Optimization packages vary depending on the size of your target markets and competition. Your first consultation is free- we’ll go over our recommendations and give you the facts to decide if SEO is a good investment for you. Our SEO packages includes a strategic plan and an execution of the plan, with weekly traffic metrics so you can see the improvement. Clients usually see full results in 30 to 90 days. Want to find out more?

Contact us or call for a quote and free consultation.

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