Advertise, Promote and Market Your Business or Website
2626Here is our compiled checklist from the book titled “Advertise, Promote and Market Your Business or Website” by Bruce C. Brown: Ten Steps To A Profitable ECommerce Site List your goals and ideas Review your products and services Compare against competition Determine your target market Set a budget for your website … Read more…
CSS: IE6 Help
after fighting with IE6 on a number of projects, I’ve come up with a short list of tweaks that can make a layout behave in IE6… Problem #1: floats seem to have duplicated text below the float. Solution 1: http://www.positioniseverything.net/explorer/dup-characters.html Solution 2: use/play with the display property Problem #2: IE6 doubles up the … Read more…
The Importance of Visitor Conversion
In this article, we look at understanding if your site is ready for paid advertising and CPC campaigns. A common tactic to address slow web sales is to pay for advertising on various web networks (Google or Overture being the most pervasive). This, however, may not be the right “first thing” to actually do. To … Read more…
Customer Follow Up
Summary This article focuses on ways to address new and returning customers to encourage repeat business and loyalty. The ideas presented here are not new, but they are combined in such a way as to allow you to pick and choose which ones are most appropriate for your business, as well as generate ideas of … Read more…
Building Online Credibility
Confidence is not easily won with consumers or prospectives, especially on the web. Paying attention to credibility and how a website expresses it can lead to better conversion rates for e-commerce websites, whether it is for product sales or lead generation. The messages you communicate and how you communicate them will largely be determined by … Read more…
E-Commerce Ideas
Ideas for E-Commerce Product Sales Sites Customer Expectations If you have all of the inventory physically in-stock, designate it as such. Backed up by a garuntee that the item(s) will be in the hands of the shipping carrier within one business day or less, and your visitors a lot about how you run … Read more…
eCommerce Conversion Checklist
When looking at your current website or considering a plan for a new website, there are many site behaviors, features, or potential visitor actions that effect conversion rates. The following checklist is a summary of features or additions that you should consider. Note that this is beyond the basic list of must-have’s for any shopping … Read more…
Getting Addresses for Your Email Campaigns
As more and more companies start to explore their marketing options online, one obvious place to start is with e-mail campaigns. The first question is ostensibly “where do we get email addresses?”.Option #1: Your internal database, CRM or customer lists. This is where most businesses will start that have an established business.Option #2: Buy e-mail … Read more…
Web Design Garage by Marc Campbell
Web Design Garage by Marc Campbell Web Design Garage is an easy to follow book that walks the reader through many of the challenges web designers face everyday, with solutions that are elegant and easy to implement. While I highly recommend it for novice designers, it is also a good read for experienced designers who … Read more…
Don’t Make Me Think
Don’t Make Me Think by Steve Krug (2nd Edition) Book Review by Jason Robinson Summary: Designing sites for usability can increase the Return-On-Investment for any website, and how users actually use your website may be dramatically different than how you think they use it. Don’t Make Me Think is a substantial book, not because it … Read more…