Opening Ceremony Gets A New Minimalist Look From MagicLamp
MagicLamp relaunched high fashion retailer Opening Ceremony’s site this week, unrolling a smart, contemporary minimalist design that sets all attention squarely on the products. The new design features a layout that’s even more minimalist than OC’s previous look, stark typographic treatments, and a new integrated Twitter feed. We removed the pastel design accents and background … Read more…
Faceted Classification Part 3: The Power to Merchandise
Faceted classification will transform your site into an experience visitors love, but it can achieve even greater feats in the hands of business owners and site administrators. Faceted classification isn’t just about a polished presentation for your guests- it’s also about what you want to do as a merchandiser. On top of making searches quick … Read more…
Faceted Classification Part 2: Doing It Right
There’s more than just one kind of faceted classification. In the world of blogs, authors use labels called tags you’ll see in a list or “cloud.” Tags are actually another form of faceted classification. Bloggers tag each article with words that describe the subject, making it easy to bring up posts with shared themes together. … Read more…
Faceted Classification Part 1: What Makes a Good eCommerce Site?
What is it and Why Do You Need It? Orange, Water-Resistant, Small, USA Made, Remote-Controlled… Every quality of an item is something we call a facet. How do you organize all that information? Faceted Classification is something we build into every one of our eCommerce sites. It’s a powerful feature that makes it very … Read more…
Esqueleto
Esqueleto is a shop located in Oakland, CA, which offers a collection of art and jewelery curated by owner Lauren Wolf. After designing the Esqueleto website, Wolf chose MagicLamp Networks to develop the eCommerce site. While it was important to find a website development firm that could properly convert her clean, simple website design into … Read more…
Why Minimalist Designs Work Well for Product Sales Websites
In modern web design, the more streamlined, focused experience you can give your visitors, the better your results. Far from a niche style, Minimalism is actually key to any good professional website today. Web design is all about appealing to your customer’s eye and drawing them back again and again to your site. In eCommerce … Read more…
Introducing Magic fCommerce for Facebook
MagicLamp Networks is in the process of perfecting their new Magic fCommerce web application: a suite of applications that will allow e-Commerce businesses to seamlessly integrate their product catalogs, promotional happenings and overall web platform with Facebook. A longtime leader in the development and design of eCommerce websites, MagicLamp is now taking their expertise to … Read more…
Advertise, Promote and Market Your Business or Website
2626Here is our compiled checklist from the book titled “Advertise, Promote and Market Your Business or Website” by Bruce C. Brown: Ten Steps To A Profitable ECommerce Site List your goals and ideas Review your products and services Compare against competition Determine your target market Set a budget for your website … Read more…
E-Commerce Ideas
Ideas for E-Commerce Product Sales Sites Customer Expectations If you have all of the inventory physically in-stock, designate it as such. Backed up by a garuntee that the item(s) will be in the hands of the shipping carrier within one business day or less, and your visitors a lot about how you run … Read more…
eCommerce Conversion Checklist
When looking at your current website or considering a plan for a new website, there are many site behaviors, features, or potential visitor actions that effect conversion rates. The following checklist is a summary of features or additions that you should consider. Note that this is beyond the basic list of must-have’s for any shopping … Read more…