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Getting Addresses for Your Email Campaigns

As more and more companies start to explore their marketing options online, one obvious place to start is with e-mail campaigns. The first question is ostensibly "where do we get email addresses?".

Option #1: Your internal database, CRM or customer lists. This is where most businesses will start that have an established business.

Option #2: Buy e-mail lists. Similar to direct mailers, there are hundreds of companies out there that will rent their vetted e-mail lists to you. Attention needs to be paid to the bottom line, as the list and services to send out the emails could be much higher than expected, and the focus needs to be conversions.

Option #3: Build your list on the website. This option takes time. Typically, websites will have a box for the visitor to enter their email address, and then click a subscribe button. Follow-up is key, inluding sending a confirmation email, thanking them for subscribing. Placement of the subscription box is also important. People are three times as likely to subscribe if: a) The box appears on every page; and b) the box is located above the "fold" or scroll line for the page.

Why Choose MagicLamp Networks?

Results-Driven. Focused on Your Success.

We know that your website is a financial asset to your business. We're here to help you reach your business goals and get you the highest possible return on your investment. Our clients' ROI is how we measure our success.

Business-Specific Design.

We help you assess your business needs quickly and accurately, identify what sets you apart from the pack, and communicate it in ways that make clients listen. Because we build sites from the ground up, we can give you the most effective custom tools for marketing your specific products or services.

Complete End-to-End Services.

Don't have your own designer? Not sure how to word your mission statement? No problem. Whether it's branding, copywriting, or full-service technical support, MagicLamp provides everything you need to build a complete web presence.

Online Marketing Expertise.

We use current "white hat" SEO practices to push your site high up in search result ratings so you see traffic rolling in as quickly as possible.

Over 20 Years Of Client Partnerships.

We’ve been making websites since the internet was young. We build long-term relationships with our clients based on results. Many of our current partners have trusted us with their online success for over 5 years.

Websites that Work the Way You Do.

Our sites work the way you do, not the other way around. There's no need to change the way you already do business when you choose Magic Lamp. We’ll make sure your website complements your workflow without complicating it.