Account Based Marketing for
AI & ML
Magic Lamp knows this space so well, we can predict what your future ABM program will look like.
- Go To Market Strategy
- SaaS Marketing
- Platform Marketing
Our approach to AI/ML is different because we understand differences in the marketing of ecosystem plays, SaaS, and supporting services like ingestion
- We specialize in B2B
- Primary KPI: Revenue
- We know how to market Stacks and Platforms
- Right benefits to the right person at the right time
Why ABM makes sense for AI/ML companies
- Just like you classify data for encoding, we do analysis on your markets and buyers to create classifications to drive engagement
- Messaging and content changes dramatically by persona (Data Scientist vs Operations vs IT)
- Familiar tactics, different strategy because the pond is smaller
- ABM loves events and webinars – which is where you shine!
- You aren’t burning money on Lead Gen that doesn’t give you Opps that close
- Spend more sales and marketing time and energy on accounts that are more likely to close
Benefits of ABM for AI/ML
- Surround sound means people aren’t asking who you are in internal meetings
- Egos soothed through thought leadership
- Investors happier with closed/won opp numbers
- We are positioned to help you grow for the next 5 years
- Quote from client that addresses paint point
What does a Pilot Program look like?
- 25-50 accounts
- 3-8 contacts per account
- MarTech stack setup
- Emails, phone calls and LinkedIn outreach
- 30+ touches per contact
- KPIs: Meetings Attended and Opps closed/won
We get in the weeds so you don't have to. Get started today!
