Account-Based Marketing Ads Effectively Fuel Your Top of Funnel Pipeline
Through customized ad campaigns and proven strategies, we target your best-fit accounts and convert them into customers.
While a traditional marketing funnel generates brand awareness to gather as many leads as possible, Account Based Marketing (ABM) takes a more defined approach that identifies and targets your most suitable, high-value accounts based on your ideal customer profile (ICP).
With our ABM expertise, Magic Lamp transforms your top-of-funnel marketing efforts through custom, focused strategies that create meaningful growth and conversion.
We use cross-channel marketing methods that are hyper-targeted to your juiciest accounts, which means the top-of-funnel leads we generate for you are top-notch.
Our hyper-customized ABM ad campaigns are one of the most significant ways we engage with your biggest opportunities, moving your hottest prospects from unaware to aware to engaged.
This approach increases the chances of conversion right at the initial stage and leads to more significant deals and more aligned, long-term customers.
From defining and building your ICP and custom database to creating ad content and messaging — and measuring and refining results — we have the expertise to help you effectively move your best-fit prospects through the funnel and feel supported every step of the way.
Ultimately, our ABM program saves you time, resources, and money by only targeting the audiences and decision-makers that matter most to your business.
OUR SIX STEPS TO YOUR ABM SUCCESS
- Step 1: We create your ICP to target high-value accounts.
- Step 2: We identify key internal decision-makers within those target accounts.
- Step 3: We customize marketing content and messaging for ad channels, such as Google Ads, Facebook, and LinkedIn, that are best suited for your intended audiences.
- Step 4: We execute the campaign and continue to personalize ads based on where your target accounts are in the funnel.
- Step 5: We help you build strategies to maintain long-term relationships with converted accounts.
- Step 6: We continue to measure, analyze, and optimize the performance of your ABM funnel.
Three ways to know your ABM top-of-funnel ads are working effectively:
- You get form fills from previously identified best-fit accounts.
- Intent platforms are showing ICP companies are searching for your brand.
- Multiple people at a closed/won opportunity interacted with one or more of your ads.
The Surround Sound Approach
Identify Key Personas
We pinpoint the influential individuals within your ideal customer profile, ensuring we engage with the right buyers.
We tailor communication and ads to each persona and role, creating a unique, resonating experience.
Engage Your Buyers
Leveraging intent signals, we utilize a mix of social ads, email, phone calls, and LinkedIn messages to guide buyers through their journey, effectively driving well-qualified opportunities.
The Sound of Success
Get More Revenue with ABM.
Register to read our Solution Brief that describes what an ABM Pilot Program (MVP) looks like with Magic Lamp.