Don’t Make Me Think
Don’t Make Me Think by Steve Krug (2nd Edition) Book Review by Jason Robinson Summary: Designing sites for usability can increase the Return-On-Investment for any website, and how users actually use your website may be dramatically different than how you think they use it. Don’t Make Me Think is a substantial book, not because it … Read more…
Conversion Rates & Web Advertising
Introduction I saw this article, in the news, which is about a company suing Google, Overture, and others over click-fraud. In the article, the company states “Lane’s said ads are often clicked only to generate a bigger bill for advertisers, not by someone truly seeking more information.” One could come to that conclusion when running … Read more…
Why Usability Effects The Bottom Line
It is important to understand that the core strategy for most websites can be summarized as a formula, whereVisitors * Conversion Percentage * Order Price = RevenueThis could be translated to sites that are intended to produce leads.Usability dramatically effects the conversion percentage of a site. Therefore, proper planning and design of the navigation and … Read more…
Vol 4: Turning Traffic into Dollars
In the previous articles addressing Search Engine Optimization and Web Advertising Campaigns (CPC Campaigns), we discussed overall strategies for bringing traffic to your website and a step-by-step list on how to get your site ready for search engines. In this article, we look at something just as important: understanding if your site is ready for … Read more…