Introducing Magic fCommerce for Facebook
MagicLamp Networks is in the process of perfecting their new Magic fCommerce web application: a suite of applications that will allow e-Commerce businesses to seamlessly integrate their product catalogs, promotional happenings and overall web platform with Facebook. A longtime leader in the development and design of eCommerce websites, MagicLamp is now taking their expertise to … Read more…
The In’s and Out’s of Digg
Digg.com is a social bookmarking site that allows users to share stories, videos, and digital photos with other users of Digg. It’s a great way to find out what’s happening in the world of technology, politics, science, sports, or just about any topic – particularly obscure stories the main stream news may not be pushing … Read more…
Advertise, Promote and Market Your Business or Website
2626Here is our compiled checklist from the book titled “Advertise, Promote and Market Your Business or Website” by Bruce C. Brown: Ten Steps To A Profitable ECommerce Site List your goals and ideas Review your products and services Compare against competition Determine your target market Set a budget for your website … Read more…
CSS: IE6 Help
after fighting with IE6 on a number of projects, I’ve come up with a short list of tweaks that can make a layout behave in IE6… Problem #1: floats seem to have duplicated text below the float. Solution 1: http://www.positioniseverything.net/explorer/dup-characters.html Solution 2: use/play with the display property Problem #2: IE6 doubles up the … Read more…
The Importance of Visitor Conversion
In this article, we look at understanding if your site is ready for paid advertising and CPC campaigns. A common tactic to address slow web sales is to pay for advertising on various web networks (Google or Overture being the most pervasive). This, however, may not be the right “first thing” to actually do. To … Read more…
Customer Follow Up
Summary This article focuses on ways to address new and returning customers to encourage repeat business and loyalty. The ideas presented here are not new, but they are combined in such a way as to allow you to pick and choose which ones are most appropriate for your business, as well as generate ideas of … Read more…
Building Online Credibility
Confidence is not easily won with consumers or prospectives, especially on the web. Paying attention to credibility and how a website expresses it can lead to better conversion rates for e-commerce websites, whether it is for product sales or lead generation. The messages you communicate and how you communicate them will largely be determined by … Read more…
E-Commerce Ideas
Ideas for E-Commerce Product Sales Sites Customer Expectations If you have all of the inventory physically in-stock, designate it as such. Backed up by a garuntee that the item(s) will be in the hands of the shipping carrier within one business day or less, and your visitors a lot about how you run … Read more…
eCommerce Conversion Checklist
When looking at your current website or considering a plan for a new website, there are many site behaviors, features, or potential visitor actions that effect conversion rates. The following checklist is a summary of features or additions that you should consider. Note that this is beyond the basic list of must-have’s for any shopping … Read more…
Getting Addresses for Your Email Campaigns
As more and more companies start to explore their marketing options online, one obvious place to start is with e-mail campaigns. The first question is ostensibly “where do we get email addresses?”.Option #1: Your internal database, CRM or customer lists. This is where most businesses will start that have an established business.Option #2: Buy e-mail … Read more…