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Creating a Virtual Showroom: Lights Fantastic Pro

If there’s one thing we learned from working with Lights Fantastic Pro, it’s that high-quality lighting is fast-paced and nuanced industry. Keeping up with rapidly-changing trends is an important part of any lighting company, and the people at Lights Fantastic Pro have mastered the art of navigating and succeeding in the lighting industry. Working with what we learned about the lighting industry, MagicLamp set out to build Lights Fantastic Pro a cutting edge but comfortable web presence that would showcase their quality products and keep them in touch with ever-important design trends, all while retaining a high level of functionality so as to manage their expansive catalog. Making the most of our wide array of available tools, we were able to build a site that exceeded our expectations.

WordPress and WooCommerce

Working within WordPress continues to be one of the best decisions we can make when building high-performance websites. WordPress affords us a myriad tools and plugins that allow us to create fully customized and optimized websites, and when seamlessly integrated with WooCommerce, Eccomerce really starts to take flight.

Lights Fantastic Pro’s website is designed specifically to fit their premium brand, with a tastefully simple appearance that doesn’t betray its functionality. It includes a large gallery to display the many uses of their lighting, an about page with information on their showroom, a vast catalog of products made simple through WooCommerce tools. All of this was done within a theme MagicLamp custom built for Lights Fantastic Pro.

Custom Theme and Mobile Support

With products as delicate and subtle as lighting, Lights Fantastic Pro and MagicLamp agreed that a custom theme was definitely in order to properly showcase their offerings. We worked to build a theme that enhanced the natural beauty of lighting while retaining a professional air.

Use of the custom theme also extended to mobile. By using a custom theme, we were able to carefully tailor the website’s mobile presence to fit Lights Fantastic Pro’s needs and style. Our mobile design transfers the style of the full web design to any phone, simplifying mobile browsing and shopping.

Catalog Management

Lights Fantastic Pro boasts a massive and varied catalog of different lights, ranging from industrial to small residential pieces, but with the flexibility of WordPress and WooCommerce, we created a fast and navigable catalog that makes Ecommerce easy. Through careful plugin choice, plugin optimization, and optimized load times, we were able to build a performance-oriented website that serves to bolster Ecommerce while retaining the elegance present within the lighting industry.

MagicLamp is proud to partner with Lights Fantastic Pro to help them take a new step in their business. Maintaining a solid web presence is a challenging and rewarding endeavor, so we work hard build and maintain quality websites for our clients. We’re excited to see the increases to Lights Fantastic Pro’s Ecommerce and web presence, and we look forward to everything the future holds for their business!


Why Choose MagicLamp Networks?

Results-Driven. Focused on Your Success.

We know that your website is a financial asset to your business. We're here to help you reach your business goals and get you the highest possible return on your investment. Our clients' ROI is how we measure our success.

Business-Specific Design.

We help you assess your business needs quickly and accurately, identify what sets you apart from the pack, and communicate it in ways that make clients listen. Because we build sites from the ground up, we can give you the most effective custom tools for marketing your specific products or services.

Complete End-to-End Services.

Don't have your own designer? Not sure how to word your mission statement? No problem. Whether it's branding, copywriting, or full-service technical support, MagicLamp provides everything you need to build a complete web presence.

Online Marketing Expertise.

We use current "white hat" SEO practices to push your site high up in search result ratings so you see traffic rolling in as quickly as possible.

Over 20 Years Of Client Partnerships.

We’ve been making websites since the internet was young. We build long-term relationships with our clients based on results. Many of our current partners have trusted us with their online success for over 5 years.

Websites that Work the Way You Do.

Our sites work the way you do, not the other way around. There's no need to change the way you already do business when you choose Magic Lamp. We’ll make sure your website complements your workflow without complicating it.