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Faceted Classification Part 3: The Power to Merchandise

Faceted classification will transform your site into an experience visitors love, but it can achieve even greater feats in the hands of business owners and site administrators.
Faceted classification isn't just about a polished presentation for your guests- it's also about what you want to do as a merchandiser. On top of making searches quick and easy for customers, faceted classification opens up a world of possibilities for you. The more ways you can slice and dice your product catalog, the more power you have to implement persuasive, exciting merchandising strategies. Just like customers can filter in or filter out particular facets, you and you staff can use the same system to filter items for promotional codes, new ad campaigns, clearance sales, individual discount expirations and more. With a few clicks, you could group your summer inventory on a special page, offer a discount on all items from a certain designer, set up a limited-time coupon code for any of your starter kits, or whatever makes sense for your company's objectives at the time. When products are organized and classified this way, you have the freedom to merchandise in virtually endless ways.

Faceted classification certainly improves the user experience at the front end, but it also gives you tremendous power to merchandise effectively from the back end using the same built-in structure of information. MagicLamp builds this system into your website, letting you take advantage of the simple elegance of effective web architecture. This kind of merchandising is actually more flexible and precise than traditional storefront selling!

Want to experience MagicLamp's faceted classification firsthand? Contact us today to set up a demo.

        




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